Our mission was to overhaul the PetCareRx brand, revitalizing the identity and site of the leading online retailer of pet products. We set out to relaunch the brand as the go-to resource for pet wellness, creating a full-service, one-stop destination for pet parents.
Personalization, automation, and a simplified user experience formed the cornerstones of our approach. The site personalizes content based on user actions and responses, tailoring product recommendations, expert advice, and connections to local service providers. We revamped the experience and mechanisms of an outdated loyalty program, increasing customer retention and referrals.
Role: Project Manager
Team Deliverables:
Brand Identity
Marketing Strategy
Digital Strategy
Content Strategy
UI/UX Design
Visual Design
Front End Development