PEOPLE & COMMUNITY

Women of Meta Design 

An intimate community within Meta where women in design roles across come together, make connections, share stories, and collaborate to solve issues within our community.

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Pathways Leadership

Career development program focused on growing senior individual contributors and spotlighting examples of career paths beyond people management.

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Bridge Builders

Bridge Builders helps designers understand how to create products for a global community through 1:1 mentorship, group coaching, and knowledge sharing.

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Mamas in Design

A program and group to support new mothers along the journey through motherhood. Offerings include discussion circles, community meetups, and speaking events.

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MARKETING + COMMUNICATION

Marketing

Lead an array of programs, including go-to-market strategy, video production, and omni-channel campaigns.

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Events

Produce organization events, ranging from international summits, leadership immersions, and product workshops.

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Interactive

Produce interactive content and implement across multiple platforms, including web, mobile, and wearable devices.

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BUSINESS STRATEGY & OPERATIONS

Org Design

Strategic partner to executive teams, conducting planning sessions and driving consensus across leadership groups. Partner closely with Recruiting and business teams to plan and and fill headcount.

Capacity Planning

Collaborate with HR and leadership to periodically assess distribution of strengths and tenure across the business. Develop growth plans and identify opportunities for key leaders to close skill gaps.

Roadmap and Investment Planning

Create planning frameworks and principles to streamline product planning across cross-functional organizations. Steer taskforces responsible for governing roadmapping processes from initial research to investment decisions.

Customer Empathy

Develop customer centric programming to strengthen our work and deepen understanding of the people we build for. This includes end-to-end research immersion planning, research tooling enablement, and facilitating inbound insights.

Design Reviews

Create frameworks and operationalize processes to review product work across the business. Ensure alignment of strategy and consistency in design principles. Escalate issues leadership to unblock teams. Steer the creation of design artifacts to ensure UX quality, including terminology and patter libraries.

Onboarding & Education

Scale organizations and improve the employee experience by developing onboarding materials. Co-create programs to encourage completion of discipline specific and subject matter courses for product team members of business-focused organizations.


PRODUCT DESIGN & DEVELOPMENT

Fitbit Coach

Fitbit Coach is a video workout application for iPhone, Android, web, and Fitbit wearable devices. Fitbit customizes workouts for users based on their feedback and Fitbit tracker activity.

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Pride.com

Here Media, the world’s leading LGBT media company, set out to launch Pride.com -- a new social entertainment network to provide a content and conversation destination. Livefyre created a brand identity and new site build.

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Fresh Step

Following an award-winning redesign of the Fresh Step website, the core production team was engaged as the digital agency of record, leading the concepting, strategy, and design of key brand initiatives.

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PetCareRX

Our mission was to overhaul the PetCareRx brand, revitalizing the identity and site of the leading online pet wellness and product retailer. We set out to create a full-service, one-stop destination for pet parents through personalization and automation. 

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Pine-Sol

Our team set out to research the shifting landscape of Pine-Sol's consumer base, devise a digital strategy based on these findings, and to redesign a responsive website as part of a brand refresh initiative. 

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Charlotte Russe

Following a brand overhaul and site relaunch, a retainer, cross-functional team was engaged to execute campaigns, design site refreshes, perform consumer research, form omni-channel strategies, and measure site performance. 

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Marketing & Brand Strategy

ABC Rising Star

To support the marketing push behind the series premiere for a new reality television singing competition, ABC approached Livefyre to concept and design a social engagement campaign with our partners at Twitter.

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Fresh Step

As part of the go to market plans for Fresh Step’s new formula, our team concepted and produced a launch video to inform customers about the benefits of the new product.