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“Our mission is to create fun and entertaining content for a new generation of LGBTs and their social circles, as well as be a place for positive, inspiring conversation. Pride.com will promote emerging voices and move the culture forward through stories and videos that our audience is proud to engage with and share.””
Here Media, the world’s leading LGBT media company, set out to launch Pride.com -- a new social entertainment network to provide a content and conversation destination.
Livefyre designed a brand identity and architected a site experience that allows a millennial-based community to share their voices, raise their social profiles, and engage with the latest trending content. We built a new, Drupal-based system from scratch and accommodated a complex set of technical requirements, facilitating seamless integration across all Here Media properties. The implementation of customized Livefyre applications throughout the site powers the use of real-time interactions and editorial recency.
Role: Project Manager
Team Deliverables:
Brand Identity
Digital Strategy
Content Strategy
UX & Visual Design
Development
QA Testing