FRESH STEP

Fresh Step is one of the most widely recognized cat litter brands, specializing in a range of premium odor-blocking products. Fluid was approached to revamp the Fresh Step digital brand presence -- work which ultimately won two Interactive Media Awards (for Outstanding Achievement in the Pets and Consumer Goods categories). 

The success of the redesign forged a trusted relationship with Clorox, who continued its relationship with Fluid as a digital agency of record. The core production team of strategists and designers became deeply embedded within the business and brand marketing organization. 

Our team attended weekly high-profile Clorox meetings, providing strategic consultation for an array of initiatives which include website updates, analytical insights, campaign concepting, press events, loyalty program campaigns, and email programs. 

Notable Projects:

• Paw Points Loyalty Program: branding and shopping experience
• Catdance Film Festival: branding, digital promotion
• Product Launch: product positioning A/B tests, digital promotion
• Holiday E-Book Campaign (The Tale of Catmas): strategy, content, design, promotion

Role: Project Manager

Team Deliverables:
Digital Strategy
Competitive Research
Social Media Marketing
Event Marketing
UI/UX Design
Visual Design
Email Programs
Analytics Insights

CHARLOTTE RUSSE

Operating more than 500 stores, Charlotte Russe is a mall-based specialty retailer of value-priced apparel with a core emphasis on millennial lifestyle trends. Following a brand overhaul and site relaunch lead by Fluid a cross-functional team was engaged to execute campaigns, design site refreshes, perform consumer research, form omni-channel strategies, and measure site performance. 

“Our customers are inherently social – they’re on the move and they want to share their experiences with their friends – and they don’t want to be limited by their location or device.”

— Evelyn Lee, SVP Marketing and Ecommerce at Charlotte Russe

Role: Project Manager

Team Deliverables:
UX/Visual Design
Data Analysis
Consumer Research
Omni-Channel Strategy

PINE-SOL

Pine-Sol approached Fluid to research the shifting landscape of their consumer base, devise a digital strategy based on these findings, and to redesign a responsive website as part of a brand refresh initiative. As Pine-Sol's digital agency of record and trusted strategic partner, we played a critical role in influencing the marketing roadmap and vision.

The scope of our year-long engagement included intensive marketing and consumer research via in-field interviews and surveys. We assisted with the formation of a marketing plan and documentation of consumer profiles based on data collected. This laid the groundwork for our approach of the site redesign, as we set out to construct a fully responsive build. Our social and content strategy augmented these plans, followed through with production of assets and a measurement strategy.

At least 5 vendors were involved in this initiative; our team was the central hub of communication, directing production and ensuring alignment with the project plan.

Role: Project Manager

Team Deliverables: 
Consumer Research
Marketing Strategy
Brand Explorations
Digital Strategy
Content Strategy
Vendor Management
UI/UX + Visual Design
Measurement Plan
QA Testing
Video Production