Fresh Step is one of the most widely recognized cat litter brands, specializing in a range of premium odor-blocking products. Fluid was approached to revamp the Fresh Step digital brand presence -- work which ultimately won two Interactive Media Awards (for Outstanding Achievement in the Pets and Consumer Goods categories).
The success of the redesign forged a trusted relationship with Clorox, who continued its relationship with Fluid as a digital agency of record. The core production team of strategists and designers became deeply embedded within the business and brand marketing organization.
Our team attended weekly high-profile Clorox meetings, providing strategic consultation for an array of initiatives which include website updates, analytical insights, campaign concepting, press events, loyalty program campaigns, and email programs.
Notable Projects:
- Paw Points Loyalty Program: branding and shopping experience
- Catdance Film Festival: branding, digital promotion
- Product Launch: product positioning A/B tests, digital promotion
- Holiday E-Book Campaign (The Tale of Catmas): strategy, content, design, promotion
Role: Project Manager
Team Deliverables:
Digital Strategy
Competitive Research
Social Media Marketing
Event Marketing
UI/UX Design
Visual Design
Email Programs
Analytics Insights